7th Intranet & Digital Workplace Summit

 Governance is something that most organizations talk about, but few know where to start. In fact, most organizations don't know exactly what governance is, especially as it relates to the intranet. Most governance sessions today focus on technology products or building a set of rules. This session was developed from more than 10 years of watching organizations struggle with defining and implementing governance, and goes back to basics to help you truly understand what governance really means, WHY governance is important, and how to start simple.

In this session, you’ll take a fresh look at understanding governance and how to relate it to your intranet, including:

• Understanding the purpose of governance and how it relates to your intranet
• Developing a usable governance strategy
• Discussing important elements that should be included in your governance plan
• Informing employees and upper management of new intranet guidelines & rules

Geoff Ables, Managing Partner

C5 Insight

 Baby Boomers, Gen X, and Millennials. Together, we make up America’s workforce. How do we engage conflicting “old-school” boomers, job-hopping Gen-Xers, and uninspired millennials? According to Gallup’s employee engagement data from 2015 and 2016, there is a lot of room for improvement.

In this workshop, learn how to use your corporate intranet to increase what Forbes defines as the emotional commitment an employee has to an organization and its goals. Through individual and group exercises you will learn how to:

• Create an approach to enterprise-level motivation based on generational archetypes
• Discover the “social intranet” spectrum, its value in the workplace, and its effect on productivity
• Design intranet content strategies that will inform and inspire

Cody Gros, Partner, Master SharePoint Solutionist

Rogue Services and Solutions

 Whether you're just starting out with an employee social enterprise community or working on improving the adoption of an existing one, a scalable strategy is the key to your success.

This interactive workshop will challenge you to determine and develop ways to help you create a meaningful strategy for your enterprise network, including how to:

• Gain leadership buy-in
• Develop strong use cases
• Measure community value & participants
• Create a solid plan to ensure your organization’s community success

Carrie Basham Young, CEO & Founder

Talk Social To Me

The Boston Consulting Group, communications team was looking increase transparency and collaboration across the organization. With a dispersed team, familiar with communicating via email, they had their work cut out for them. How could they help their internal employees connect with each other and accelerate their knowledge sharing more effectively?

Learn how the Boston Consulting Group provided a means where could develop synergies and organically participate in thought leadership and discussions worldwide through online communities, including how to:

• Use online communities as channel to reach and engage employees
• Leverage the wisdom of your employees to solve common challenges and issues
• Increase productivity and alignment by introducing open collaboration, working out loud and networking opportunities through online communities

Mark Zoeckler, Global Knowledge Management & Collaboration

The Boston Consulting Group

Hillary Boucher, Director of Networks

The Community Roundtable

 The term ‘living knowledge’ at the United Nations Children’s Fund (UNICEF) is comprised of ideas, opinions, in-progress thoughts, photos, videos, and other "unofficial" and non-traditional knowledge inside of their organization. Rarely shared openly but highly valuable, "living knowledge" is what brings their employee conversations and decisions to life. Through their social enterprise, employees are encouraged to engage with one another, at all management levels, to ultimately reach organizational goals.

Learn how UNICEF successfully managed their ‘living knowledge’ strategy inside of their social enterprise helping to increase engagement and foster collaboration, including how to:

• Develop a strategy that allows for open and beneficial employee communications
• Collaborate with upper management and employees in a dispersed work force
• Use social technology to enhance a strong community management program

Paola Storchi, Knowledge Management Specialist

UNICEF

Carrie Basham Young, CEO & Founder

Talk Social To Me

Most business leaders understand that a successful intranet project can play a significant role in improving productivity, innovation, and employee satisfaction.  But few leaders understand the role that the business leadership team should play in intranet success.

This interactive break-out will separate you into groups to discuss and learn principles and practical tips on how to go beyond leadership buy-in, to gain active engagement from your leadership team, including how to:

• Influence executives to engage with your intranet project
• Teach employees that change can begin with them no matter where they sit in the organization
• Use the intranet project to model effective leadership principles
• Transform your intranet into a mission-critical tool that leaders use daily

Geoff Ables, Managing Partner

C5 Insight

Have you already helped your organization create or rehab an intranet?  Were you in charge of the digital strategy behind it? If so, you’re going to be recognized as a leader throughout these interactive break outs. If not, lucky you!

This interactive exercise will break you into groups to practice what you have been preached. We’ll take what we’ve learned from the previous general session case studies and create a strategy for a new intranet implementation and digital communication strategy.   You will lead, or learn, with your assigned group how to create an intranet & digital communication strategy, including how to:

• Plan, build and manage an intranet
• Establish requirements, segmentation & personalization needed for one’s Intranet
• Determine what UX and design you would like your intranet to have
• Create a digital communication strategy that include email, website, mobile & social elements

Gregg Apirian, Managing Director

Vignette

Summit Facilitator

When team members beg for communications, corporate leaders typically respond with more of the same: more emails, more newsletters, more stuff. The glut of information has nowhere to go, and pretty soon you’ve got an unnavigable intranet, an out-of-control Inbox, newsletters about newsletters, and no idea how you lost control of your communications plan!

By embracing the philosophy that “more is not better, better is better,” communicators can focus on operationalizing a few effective delivery methods that create predictability and comfort for team members. Once that trust is established, team members become open to and even excited about learning new ways of getting their information.

Learn how Cox Automotive has streamlined communication to effectively engage employees. Discover basic steps you can take to create a useful, effective, manageable intranet, including how to:

• Identify your audience and the information they want and need communicated
• Radically simplify your communications ecosystem
• Create engagement opportunities that drive team members to your intranet

Alice Melott, Director, Internal Communications

Cox Automotive  

From technology to politics, the Putnam Investments journey to the future had many twists and turns. The Putnam Investments digital transformation include technology decisions, agile project methodology, hoping, planning, and executing for three long years.

Learn how Putnam Investments benefited from attending an ALI conference and the steps they took when returning to the office to transform their intranet, including how to:

• Involve your employees in the update using traditional and innovative survey methods
• Benchmark and collaborate with internal communication peers at different organizations who have successfully completed their digital transformation
• Deliver an engaging employee experience

 Is your intranet stuck in the Dark Ages? Do you lack a million-dollar budget to create a better intranet experience for your employees? Keeping your intranet up-to-date to meet the changing needs of a digitally savvy workforce is no easy task, and when your budget requires using in-house resources, it may even seem daunting.

In this session, you’ll learn how an international corporation created a better experience for more than 25,000 associates in 30 countries using resources already available to them, including how to:

• Strategize, create, and collaborate within your organization
• Develop an intranet that significantly increases employee engagement with internal content
• Create an iterative approach that allows your intranet vision to stay within budget while addressing associate needs quickly

Mallory Murray, Manager, Marketing Strategist, Internal Communications and Executive Presence

Cerner

Following Thermo Fisher Scientific’s acquisition of Life Technologies in 2014, one of the key priorities was to seamlessly integrate their new colleagues into the company. However, with two distinct employee intranets – each with its own advantages – the “one company” culture was at risk. Tasked with a goal to leverage the best of both platforms and unite them in the next-generation intranet, Thermo Fisher set out on a journey to define the vision, identify the voice of the customer and prepare the 55,000 global employees for a significant change in the user experience.

Now five months’ post-launch, Thermo Fisher will share with you learn key considerations for strengthening a global, collaborative community, post-launch insights and pitfalls to avoid in a highly matrixed, global organization, including how to:

• Create an intranet strategy for an acquired organization
• Ensure that both design and functionality fit both original and new employee needs
• Create a change management strategy
• Analyze user adoption and engagement to help develop a new strategy moving forward

So now you’ve created an intranet and have designed a digital communications strategy. What next? Using your intranet in an effective way is key to the success of your communication strategy.

You will be rejoined with your group and team leader as you discuss the importance of strategy vs. tactics and measurement using the tactics discussed in the general sessions.  Together you will discuss ways to create intranet campaigns & manage effective content, including how to:

• Determine most effective vehicles of your intranet: emails, video, print, employee handbooks & more
• Create a mock intranet campaign to increase user numbers
• Establish metric reporting to determine what measured and what is done with the results

Gregg Apirian, Managing Director

Vignette

At ON Semiconductor, the SharePoint landing pages’ key function is to provide information to more than 30,000 employees at 160 locations around the world. Manufacturing sites use feedback forms that are housed within SharePoint, and analytics are interpreted to understand usage and click-throughs of landing pages, communication and integration update pages. Through analyzing click-throughs and integration updates, internal communication teams can keep up with culture shifts.  

The presentation will cover how ON Semiconductor relies on technology and data to recognize an internal culture shift . Learn how ON Semiconductor's communicators colorful Excel charts and results-driven data are utilized to report their intranet and digital communications successes, including how you can:

• Utilize technology to track click throughs and open rates on internal messages
• Track your intranet site clicks
• Recognize a shift in culture and create a strategy to make sure your organization does not fall behind

Kris Pugsley, Global Communications Manager and Change Management, Compliance and Ethic Committee

ON Semiconductor 

Paul Barton, Principal Consultant

Paul Barton Communications LLC

Learn how Zillow’s employees contributed to the design and functionality of Zillow Group’s home-grown intranet and how employee contribution increased the adoption rate, including ways to:

• Effectively survey employees for honest feedback
• Collect and decipher feedback, create an outline and map of your desired intranet
• Utilize this roll out plan for future intranet projects for phases 1, 2, 3 & more

Alison Paoli, Senior Manager, Employee Communications

With the cloud based version of Sharepoint, at times internal communicators may find themselves facing a forced upgrade from Microsoft that the business is not ready to undertake. Whether it’s budget, dedicated resources, or lack of internal expertise, this case study from young women’s retailer Charlotte Russe will share how to make lemonade from lemons when faced with a forced upgrade. Having faced a similar situation several years prior and taking a short term “band-aid” approach, the team at Charlotte Russe took a strategic long term approach this time with some applied key learnings.  

This session will highlight a number of different ways to approach a forced upgrade to make the most of it, including how to:

• Avoid customization mistakes that could put you in the same position again in the future
• Prioritize employee engagement throughout the process to maximize the ROI of an unplanned spend
• Strategize for vendor selection for ongoing partnership

Krystal Saucedo, Manager of Training & Communications

Charlotte Russe