When team members beg for communications, corporate leaders typically respond with more of the same: more emails, more newsletters, more stuff. The glut of information has nowhere to go, and pretty soon you’ve got an unnavigable intranet, an out-of-control Inbox, newsletters about newsletters, and no idea how you lost control of your communications plan!
By embracing the philosophy that “more is not better, better is better,” communicators can focus on operationalizing a few effective delivery methods that create predictability and comfort for team members. Once that trust is established, team members become open to and even excited about learning new ways of getting their information.
Learn how Cox Automotive has streamlined communication to effectively engage employees. Discover basic steps you can take to create a useful, effective, manageable intranet, including how to:
Alice Melott, Director, Internal Communications
Cox Automotive
