7th Intranet & Digital Workplace Summit has ended
Wednesday, June 21 • 2:15pm - 2:50pm
Radically Simplify Your Intranet Strategy To Drive Behavior Change
Cox Automotive

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When team members beg for communications, corporate leaders typically respond with more of the same: more emails, more newsletters, more stuff. The glut of information has nowhere to go, and pretty soon you’ve got an unnavigable intranet, an out-of-control Inbox, newsletters about newsletters, and no idea how you lost control of your communications plan!


By embracing the philosophy that “more is not better, better is better,” communicators can focus on operationalizing a few effective delivery methods that create predictability and comfort for team members. Once that trust is established, team members become open to and even excited about learning new ways of getting their information.


Learn how Cox Automotive has streamlined communication to effectively engage employees. Discover basic steps you can take to create a useful, effective, manageable intranet, including how to:


  • Identify your audience and the information they want and need communicated
  • Radically simplify your communications ecosystem
  • Create engagement opportunities that drive team members to your intranet


Alice Melott, Director, Internal Communications

Cox Automotive  

avatar for Alice Melott

Alice Melott

Director, Internal Communications, Cox Automotive
Industry-recognized writer and insightful strategic communications leader specializing in change, employee engagement, and cultural development. Serves as a key executive confidante and people strategist, routinely partnering with C-level leaders to meet company goals with a minimum... Read More →

Wednesday June 21, 2017 2:15pm - 2:50pm
Presidio Ballroom 1st Floor, Hyatt Fisherman's Wharf 555 North Point Street San Francisco, CA 94133